What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Dave Wright Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Meals on wheels
 Subaru Love Promise Heart

Love Promise Stories from Dave Wright Subaru

Subaru and Dave Wright Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Dave Wright Subaru Makes a Splash in Iowa City  –  Maren B

Iowa City Subaru Story 2019 On July 9th the Leukemia & Lymphoma Society – Iowa Chapter and Dave Wright Subaru had the pleasure of delivering blankets and arts & craft kits to University of Iowa Stead Family Children’s Hospital and UIHC’s Holden Comprehensive Cancer Center as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Dave Wright Subaru.This incredible act of generosity was warmly received by the University of Iowa Stead Family Children’s Hospital and UIHC’s Holden Comprehensive Cancer Center staff who were thrilled to distribute these comforting gifts to their patients. We even had a special guest! Jared, Eastern Iowa Light the Night’s Honored Hero stopped by to pick up a craft kit, visit familiar faces at the hospital and to celebrate remission! “Jared’s fight with cancer started in July 2018 when Jared was experiencing knee pain. I took him to the doctor but all his tests came back with no concerns. However, in October the knee pain worsened and on October 9, 2018, we learned of his diagnosis- Acute Lymphoblastic Leukemia (ALL). We embarked on this journey with support from family and the medical staff. Jared underwent two phases of chemotherapy but, unfortunately, did not reach remission. The doctors determined the best course of treatment for Jared was to undergo a CAR-T cell transplant (CAR-T lymphodepleting therapy). Jared endured 3 different cell collections as the first two collections were unsuccessful. He celebrated his 5th birthday just 5 days before his first cell collection. With each of these cell collections Jared spent time in the PICU, and on April 18th we received the news that his cells successfully grew and he was headed to transplant! On May 28th, Jared celebrated two major milestones- he graduated from preschool with a ceremony put together by the hospital staff so he would not miss out on this celebration, he also received his transplant later that day! This is the first CAR-T cell transplant performed on a pediatric at the University of Iowa Stead Family Children’s Hospital- we are grateful for our team of doctors who have educated and counseled us along this journey, and we are thankful for the friends and family who continue to support us. We are ready for whatever happens next! “LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Eastern Iowa community. Many thanks to everyone Dave Wright Subaru and University of Iowa Stead Family Children’s Hospital and UIHC’s Holden Comprehensive Cancer Center,not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Subaru Loves to Care Program  –  Keena R

On June 14, 2018, LLS and Dave Wright Subaru staff delivered 80 blankets, 50 care cards and 10 craft kits to the Helen G. Nassif Community Cancer Center in Cedar Rapids, Iowa. We arrived and were greeted by the director and all of the staff. After introductions and a picture, the Director gave us a tour of the facilities and shared all the amenities that the communities center provides to patients and families that have been affected by cancer. She let us know the patients come here for therapy, exercise, different classes and the blankets and craft kits are a huge hit amongst both the patients and families. It’s a way to easy them and make them feel comfortable while at a hospital. The Nassif Community Cancer Center staff were so grateful for the continued partnership and the work that both LLS and Subaru are doing!

Dave Wright Subaru Partners with LLS  –  Keena R

On June 27, 2017 LLS staff and Dave Wright Subaru staff delivered blankets, care cards and craft kits to Helen G. Nassif Community Cancer Center in Cedar Rapids, Iowa. We arrived and were greeted by the director of the center, the marketing director and three children’s families that have gone through treatments at the Cancer Center. Both LLS and Dave Wright were given a chance to speak about the Subaru Loves to Care promise and our organizations. Then Dave Wright and his staff handed each of the families a craft kit and blanket to enjoy. One of the families was so overwhelmed by the response, the mom began to cry tears of joy. While another family, just repeatedly thanked both LLS and Subaru staff for this great partnership. The last two boys tore straight into the craft kit and were excited to head home and draw. The Cancer Center is known for treating more adults, but said they were excited about the craft kits, so the kids of parents in treatment would have some activities to do while waiting.

Meals on Wheels at Dave Wright Subaru  –  Dave W

Just wanted to share a quick story stemming from the Subaru Share the Love event and our Show You Care sponsorship. This year we chose to partner with Meals on Wheels, we actually did three events to help our local regional program. We filled Subaru vehicles with food items at local Fareway grocery stores, did a food drive at Christmas with Xavier and a six hour live telethon. Yesterday, the executive director of our regional Meals on Wheels came in and traded two of his vehicles for two new Subaru vehicles. He commented that in his twenty years of service he has never had a national company (Subaru) or local business (our store) commit as many resources as we did to good causes. He was very pleased that their chapter raised more money in the three week period then they ever had and it was there largest food donation for the year. He thanked everyone at Subaru. He also said he is very proud to be a Subaru owner and thankful he could buy cars from companies who support local communities.